CAMPAIGN PHOTOGRAPHY
About
Dreamwear for Skims redefines loungewear by seamlessly blending dreamy sleepwear with everyday fashion and focusing on luxurious, soft materials and fluid, feminine silhouettes, highlighting the brand’s commitment to comfort and style. With elements like glassy, iridescent effects, Dreamwear captures a sense of ethereal elegance that transforms casual wear into a sophisticated, dream-like experience. This upcoming collection—set to launch through an exclusive pop-up—invites women to embrace the calming beauty of sleepwear-inspired pieces, offering versatile, stylish garments that effortlessly move from day to night.
Photography
Surrounded by pillows and blankets, these images create a peaceful, idyllic atmosphere that reinforces the idea of relaxation and escape. The natural setting focuses on comfort and fluidity, Dreamwear allows women to feel at ease, indoors or out. Soft fabrics and an outdoor setting capture everyday luxury.
Skims Dreamwear
Creative Direction+Design Brooke Niblock