About
SCAD CoMotion is a student-led conference that fosters creativity, innovation, and collaboration across design disciplines. As the graphic design lead, I guided the group while also contributing hands-on work to ideate and curate the illustrative visuals for the conference. Our general concept focused on the theme of transformation, using the metaphor of a moth's metamorphosis to represent personal and creative growth. We developed a series of title cards and graphic elements that visually communicated this journey, blending intricate illustrations with dynamic design to enhance the conference’s narrative and atmosphere.
Project
SCAD CoMotion 2025
Lead Graphic Designer
Brooke Niblock
Our Direction
This print branding package creates a unified visual identity through key graphic design elements that align with the overarching narrative of the three chapters: Choose, Face, and Become. Each chapter will explore distinct phases of transformation, with the moth serving as a central symbol of growth, metamorphosis, and reincarnation.
In the Choose chapter, close-up imagery of the moth will signify the moment of decision, paired with fluid, glowing shapes that represent the potential and possibilities that lie ahead. As the design progresses into the Face chapter, the moth will evolve, embodying the confrontation with challenges, with dynamic light trails and shifting forms reflecting the struggle and change. Finally, in the Become chapter, the moth will fully transform, symbolizing the culmination of growth. The graphic design elements will become more refined and harmonious, reinforcing themes of evolution and self-realization.
Throughout the branding, stylistic variations will unfold naturally, with changes in graphic design elements, composition, and typography reflecting the journey through each chapter. These shifts will maintain a delicate balance, ensuring the visuals complement the narrative and enhance the viewer's experience without overwhelming the story’s message.
This print branding package creates a unified visual identity through key graphic design elements that align with the overarching narrative of the three chapters: Choose, Face, and Become. Each chapter will explore distinct phases of transformation, with the moth serving as a central symbol of growth, metamorphosis, and reincarnation.
In the Choose chapter, close-up imagery of the moth will signify the moment of decision, paired with fluid, glowing shapes that represent the potential and possibilities that lie ahead. As the design progresses into the Face chapter, the moth will evolve, embodying the confrontation with challenges, with dynamic light trails and shifting forms reflecting the struggle and change. Finally, in the Become chapter, the moth will fully transform, symbolizing the culmination of growth. The graphic design elements will become more refined and harmonious, reinforcing themes of evolution and self-realization.
Throughout the branding, stylistic variations will unfold naturally, with changes in graphic design elements, composition, and typography reflecting the journey through each chapter. These shifts will maintain a delicate balance, ensuring the visuals complement the narrative and enhance the viewer's experience without overwhelming the story’s message.
Our team went through a rigorous ideation process, working through six stages to explore the best way to visually represent the transformation of self. Each phase allowed us to experiment with different styles and motifs until we landed on an illustration style that captured the essence of the event’s theme. The chosen style, featuring intricate linework and organic, flowing shapes, symbolized the dynamic journey of change.Through this process, the title cards not only communicated the narrative visually but also maintained a cohesive style that supported the overall theme. The final designs our team designed were then animated by the animation team.
The AR card, along with print materials, plays a vital role in enhancing the 2025 CoMotion experience by bridging the gap between the physical and digital worlds. These interactive elements bring the event’s theme of transformation to life in a way that goes beyond traditional formats. The AR card allows attendees to engage with the narrative in an immersive, dynamic way, while the print materials offer tangible, lasting connections to the experience. Together, they create a more engaging and memorable journey, deepening the audience's connection to the event and its message. Art direction by Wildy Riftian.
The banners and print materials for the 2025 CoMotion emphasize the growth stages of transformation through layered and tiered graphics. This design approach visually reflects the progression of change, with each layer representing a distinct phase of growth. The arrangement creates depth and dimension, reinforcing the journey from one stage to the next, while the intricate details unify the design, offering a cohesive and impactful experience that echoes the event's theme of personal evolution.
THE MOST AMAZING TEAM
Rivai Li
Chiyao Lien
Producers
Lola Coleman
Annalise Kristensen
Gage Bowman
Animation Team
6AM
Valentina Gil
Siyu Liu
Jannah Manneh
Jace Park
Sean Shelton
Viviane Tirone
3D Animation Team
Davis Hardy
June Kim
Aarya Nagre
Yichen Shi
Tris Zhou
3D Character Modeler and Rigger
Tris Zhou
Brooke Niblock
Graphic Design Art Director
Wildy Riftan
Graphic Design Team
Casey Fuller
Devika Kulkarni
HungChi Li
Alessia Piccoliori
Anannyaa Shetty
Jinkyu Kang
Design Art Director
Jieru Tang
Design Team
Yumi Kim
Cassie Liu
Lu Lu
Cristian Sandoval
Clair Yang
Haohao Yu
Austin de Nijs
Navione White
Lead Experiential Designer
Eleanor Matthews
Experiential Design Team
Chris Atkinson
Kechen Chen
Julee Lee
Composer
Julia Belle
Sam Murray
Documentary
Damani Rawlins